QR Codes Bring Low Barrier, High Tech Workouts To The Masses
Once upon a time the QR code was a big hit; and then became an even bigger joke. Now, the QR code is making a comeback in a big way. Those quirky QR code campaigns of the 2010’s surely lost their luster by 2015, but here we are in 2019 and something new is happening. QR codes are popping up again and, thanks to faster mobile internet speeds, they are showing up as very useful tools. What was once considered a cumbersome communication tool is now a streamlined and cost-effective way to bypass apps and search engines to gain immediate information gratification.
Today’s technology is making it easier than ever for consumers to access information from QR codes at a lightning fast pace, and consumers are happily jumping on board. It begs the question – were QR codes just significantly ahead of their time? QR codes have become so popular that it is predicted that by 2020 11 million households will be scanning QR codesregularly.
In the world of fitness, QR codes are being used to counteract app fatigue and deliver on-demand workout programming. Virtual fitness instruction has traditionally been dominated by apps and streaming services, but exercisers are tired of downloading apps, setting up accounts and sifting through programs to start a workout. QR codes can be used to deliver on-demand workout programing with the simple click of a button.
Exercise motivation often boils down to removing the barriers that prevent action. Easy to use, QR codes keep exercisers on track. Consider the effort it takes to access a workout library via an app. The exerciser must navigate to the app store, download the app, create an account, login to the app, navigate to the proper section of the app and choose a workout. That six-step process can be reduced to a single snap of a camera with a QR code.
Far less expensive than other solutions, QR codes are easily customizable and require no electricity, technology or internet connectivity at the location of posting. Many fitness facilities invest in expensive touch screens to deliver on-demand workout content, or they offer streaming services over which they have little control. With the right provider, a facility can leverage the QR code to customize its own workout programs from a library of moves and deliver it directly to the user’s personal device. The code is displayed to users on a simple printed picture on the wall. It’s a perfect way for facilities to deliver high tech programming with a low-tech investment.
Did you think the QR code was dead? Think again. By 2022, 5.3 billion QR code coupons will be redeemed by smartphones and 1 billion smartphones will access QR codes. And, when it comes to low barrier, on-demand fitness, the QR code is the perfect tool for the job.
August 29th 2019